We use cookies in order to improve the quality and usability of the HSE website. More information about the use of cookies is available here, and the regulations on processing personal data can be found here. By continuing to use the site, you hereby confirm that you have been informed of the use of cookies by the HSE website and agree with our rules for processing personal data. You may disable cookies in your browser settings.
109028, Moscow,
11 Pokrovsky Boulevard,
Room Т-614
Phone: (495) 628-83-68
email: fes@hse.ru
Founded in 1992, the HSE Faculty of Economics is the university’s oldest faculty. In the years since it was founded, it has gained a reputation as Russia’s leader in terms of higher economic education.
A fundamental education in modern economic theory and mathematics is combined with the study of applied disciplines, such as taxation, budget policies and processes, financial management and other related fields.
Applied Econometrics. 2024.
In bk.: Oxford Research Encyclopedia of Economics and Finance. Oxford University Press, 2024.
Dagaev D., Paklina S., Parshakov P.
Social Science Research Network. Social Science Research Network. SSRN, 2024
Speaker: prof. Regis Renault, Université de Cergy-Pontoise
Title: "Direct response advertising and passive search"
Abstract: Advertisers compete in a market for horizontally differentiated products. Consumers are reached by unsolicited ads while surfing on the internet. Search is passive and searching through ads has no cost because consumers are online to enjoy some content. Delaying a purchase however involves some cost because future surplus is discounted. Clicking on an ad is costly and provides perfect information about the advertised product as well as an opportunity to buy. The market is either in a competitive regime or in a monopoly regime depending on whether click costs are low or high. In the competitive regime, firms advertise only product information, price increases with the click cost and it is lower if the advertised product information is more precise. In the monopoly regime, price is also advertised and decreases as the click cost become larger. Precise targeting may achieve a monopoly regime with complete surplus appropriation by firms even if click costs are low.
Date: January 23, 2017
Time: 13:40-15:00
Venue: Shabolovka campus, room 3211
FES Seminars webpage: https://economics.hse.ru/en/seminars/
For external participants: to order the pass, please contact avolchina@hse.ru