Tag "ECONpeople"

You don’t have to invent a new business model, but can simply take one and use it on an existing market with a smaller project that will work for the benefit of the Russian economy. This is what HSE alumnus Pavel Mokrushin, the owner of the café chain Brusnika (Lingonberry), did. He tells Success Builder why he studied at HSE after Moscow State, as well as how what he does is better than the warm chair of a clerk and how the small café is able to survive among the 66 restaurants on Maroseyka Street.

If you can explain why your project will be a success, investments in your business are guaranteed under any conditions. HSE alumnus and chairman of the board of directors at the R-Pharm group, Alexey Repik, told Success Builder what how to phase out of imports properly, how the government can help entrepreneurs, and how to turn extending people’s lives into a business.

Projects rarely become profitable right away, but if one learns from their mistakes and does not give up, success is sure to follow. In its six years of existence, the Timepad project has had its ups and downs, but in the end it became a market leader. Timepad’s creators – Ludmila Pavlova, Daria Ustyuzhanina, and Artem Kiselev, all HSE alumni – told Success Builder about the advantages of the Russian market, how to avoid spending money on advertising, and how to earn over 100 million rubles without selling your idea.

Dmitry Levitsky opened his first bar – Dolls Pistols – almost by accident, as a side hobby. Over time, this ‘side project’ grew and turned into the Hurma Management Group, which helps budding restaurateurs open foodservice establishments and works to develop the bar and restaurant industry in Russia.