The paper by Ekaterina Kulinicheva is published

In the latest issue of the magazine "Fashion Theory: The Journal of Dress, Body & Culture", an article by Ekaterina Kulinicheva "Cultural Appropriation" as a Tool in Modern Olympic Uniform Design: How It Is Used and Received" was published.

In this paper, a special group of visual techniques used in the design of the Olympic full dress uniform to pay tribute to the country or region of the specific Games is considered. These are usually adapted items, ornaments, or images that refer to cultural stereotypes that exist in relation to a country or region, or directly reproduce representations of local "specialties", as the authors of this costume understand them. The group of techniques itself can be described as "Olympic cultural appropriation" due to formal similarities with analogical practices encountered in the fashion industry. In the course of the study, the author concludes: although the mechanics of applying this design technique are generally similar to what is usually called the term "cultural appropriation" for example, in the fashion industry, the context of the use of such techniques at the Olympic Games determines the observed radical difference in reception - in particular, the lack of criticism. At the same time, the use of recognizable symbols of other cultures in the design of a uniform can be criticized on a different basis, since it conflicts with another function of the modern Olympic uniform - to visually mark the nationality of a delegation.

The full article is available at the journal website.